CAIMA has published the first of a series of handbooks dealing with bakery retail marketing. This publication is designed for bakeries, coffee shops, in-store bakeries, delis, donut and food stores. The handbook (actually a hands-on workbook) contains a marketing plan questionnaire for bakeries and also includes a series of marketing checklists. An ideal guide for any establishment selling or intending to sell bakery products.
The new Handbook is an invaluable guide for:bakeries -- grocery stores -- pastry shops -- coffee shops -- bagel shops -- delis -- confectionery shops - - grocery stores -- convenience stores -- Regardless of size, location or volume!
We show you how to:
- increase impulse sales
- improve store presentation
- select the best merchandising fixtures
- improve product displays
- improve cross merchandising
- use tie-in products properly
- mass display products
- effectively use point of purchase materials
- position product to obtain higher sales
- improve sampling and presentation
- design plan-o-grams
- do a store layout
- rotate product
- use sampling methods
- consolidate product
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