Success in the baking industry is not something that just happens. Success demands that good research into the basic operations be conducted especially in the following areas: location, facilities, products, personnel requirements, and controls. Success also requires hard work and effort as a necessary part in the quest of maximizing the return on your investment.
This handbook is for those already established in the baking industry who wish to own their own bakery; for those who wish to enter the industry through their own business; for the managers of the future who wish to expand their knowledge of the basic principles of business and for bakers everywhere who would like to update their knowledge.
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