This exciting new handbook is the product of years of development by an experienced florist and flower-shop owner/manager. When she first entered the field, the author was unable to locate any appropriate materials to guide her on the nuts and bolts of managing her own shop. So she began putting together her own notes and records which have now resulted in this manual. Covering everything from shop layout to bookkeeping and from wire services to pricing, The Retail Florist Manual is a superb primer on all aspects of running a modern floribusiness. It is complete enough to be used as a stand-alone text in any course on retail flower shop operations, or as an ideal supplement in any floral design or related class! |
