CAIMA has published the first of a series of handbooks dealing with bakery retail marketing. This publication is designed for bakeries, coffee shops, in-store bakeries, delis, donut and food stores. The handbook (actually a hands-on workbook) contains a marketing plan questionnaire for bakeries and also includes a series of marketing checklists. An ideal guide for any establishment selling or intending to sell bakery products.
The new Handbook is an invaluable guide for: bakeries -- grocery stores -- pastry shops -- coffee shops -- bagel shops -- delis -- confectionery shops - - grocery stores -- convenience stores -- Regardless of size, location or volume!
We show you how to:
* increase impulse sales
* improve store presentation
* select the best merchandising fixtures
* improve product displays
* improve cross merchandising
* use tie-in products properly
* mass display products
* effectively use point of purchase materials
* position product to obtain higher sales
* improve sampling and presentation
* design plan-o-grams
* do a store layout
* rotate product
* use sampling methods
* consolidate product
You may also be interested in this/these product(s):
