CAIMA has published the first of a series of handbooks dealing with bakery retail marketing. This publication is designed for bakeries, coffee shops, in-store bakeries, delis, donut and food stores. The handbook (actually a hands-on workbook) contains a marketing plan questionnaire for bakeries and also includes a series of marketing checklists. An ideal guide for any establishment selling or intending to sell bakery products.
The new Handbook is an invaluable guide for: bakeries -- grocery stores -- pastry shops -- coffee shops -- bagel shops -- delis -- confectionery shops - - grocery stores -- convenience stores -- Regardless of size, location or volume!
We show you how to:
* increase impulse sales * improve store presentation * select the best merchandising fixtures * improve product displays * improve cross merchandising * use tie-in products properly * mass display products * effectively use point of purchase materials * position product to obtain higher sales * improve sampling and presentation * design plan-o-grams * do a store layout * rotate product * use sampling methods * consolidate product
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