Contemporary Visual Merchandising and Environmental Design, 4th Edition examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for students and professionals. Rich with photographs and illustrations, the text discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every student copy.
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