| |
View Full-Size Image
|
|
Enhancing Profitability in Greenhouse Firms |
Price:
$19.95
Item#: 0935817956 |
|
After many years of phenomenal growth, the greenhouse industry is
settling into maturity. In a mature market, competition intensifies as
businesses strive to gain a foothold over their many competitors. With
every decision, greenhouse managers must consider the impact on the
bottom line.
A new book, Enhancing Profitability in Greenhouse Firms, will help
managers gain the edge they need to stay competitive. The 56-page book
was written for potential and current greenhouse operators and
managers, their business advisors, and educators.
Enhancing Profitability in Greenhouse Firms begins with a discussion of
five driving forces that will affect the future of the greenhouse
industry: environmental issues, regulations, communications technology,
customer sophistication, and partnership marketing. Subsequent chapters
focus on different aspects of a greenhouse business and how each
affects profitability. Readers will learn how to improve marketing
using a five-step process; hire, manage, and retain quality employees;
define the right product mix; maximize efficiency by streamlining and
upgrading materials handling and distribution systems; make smart
equipment purchases; and use cost accounting, pricing, and financial
analysis tools to achieve business objectives. Other features of the
book include worksheets, helpful equations, and sample analyses.
|
|
You may also be interested in this/these product(s)
|
|
