After many years of phenomenal growth, the greenhouse industry is
settling into maturity. In a mature market, competition intensifies as
businesses strive to gain a foothold over their many competitors. With
every decision, greenhouse managers must consider the impact on the
bottom line.
Enhancing Profitability in Greenhouse Firms, will help
managers gain the edge they need to stay competitive. The 56-page book
was written for potential and current greenhouse operators and
managers, their business advisors, and educators.
The book begins with a discussion of
five driving forces that will affect the future of the greenhouse
industry: environmental issues, regulations, communications technology,
customer sophistication, and partnership marketing.
Subsequent chapters
focus on different aspects of a greenhouse business and how each
affects profitability. Readers will learn how to improve marketing
using a five-step process; hire, manage, and retain quality employees;
define the right product mix; maximize efficiency by streamlining and
upgrading materials handling and distribution systems; make smart
equipment purchases; and use cost accounting, pricing, and financial
analysis tools to achieve business objectives. Other features of the
book include worksheets, helpful equations, and sample analyses.
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