Long-life floral arrangements lend style, decoration, and attractiveness to a variety of living areas. For the floral design specialist shop they eliminate the risk of deterioration and are an important sales vehicle. The book supplies a wide range of floral design ideas that are strong on emotion and the sense of real life, for every room, whether business or private, from entrance hall to the wellness area, from the small bouquet to the large arrangement.
For the specialist, this book is a source of inspiration and ideal foundation for advising customers, and for doing lucrative business with long-lasting floral materials. It has a wealth of information on assembly techniques and the handling of artifical, long-lasting products. Includes service information about permanent floristry materials and processing methods.
Bonus CD included has all arrangements in PDF format for better customer presentation!
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